Exhibition Hall
The exhibition hall opened today to a mad rush of attendees. Several hundred booths were filled with software companies, hardware vendors, studios, book sellers, and schools. The first task, of course, is to keep an eye out for swag. Swag - as in promotional giveaways, which can range from pens, to playing cards, to toys, blinking lights, mint tins, buttons, Chapstick, bags, stickers, CDs, DVDs, demo software, and all manner of odd stuff. Some studios are famous for fine swag, such as Pixar. Others, with smaller budgets, have a bowl of hard candy. Of course, it’s all about the technology! Everywhere you look, there’s a demo of the latest and greatest must-have thing.

The Autodesk mega-booth keeps a watchful eye
over the slightly wimpier SoftImage structure.
Yes, but are there “Booth Babes”?
Some conventions, which will remain unnamed, have been notorious for adding “booth babes” to their displays. These young women are scantily clad and know little about the products available. They are, of course, eye candy for all the men. Siggraph, like these events, is mostly male (perhaps as much as 80%). However, the organizers have not stooped to a low level. Instead, one can find the more dignified “Sketch Babes” and “Moton Capture Babes.” Sketch babes pose for drawing sessions for prospective students or prospective employees at booths that provide drawing tables. Motion capture babes dress up in leotards with ping-pong balls stuck to them and prance about little sets. (I will try to get a photo later without getting slapped.)
Solid Printing
I was most impressed by the advances in solid printing (that is, 3D printing). Costs have fallen drastically and you can now buy such a machine for as little as $15,000. Still a chunk of change, but it’s a move in the right direction. With such a printer, you can quickly prototype just about anything out of solid ABS plastic or similar “binder.” Some will even integrate color into the prototype, such as the ZPrinter 450. The prototype can be very intricate and can include permanently set, functional gears, or extremely thin cloth-like layers. It’s perfect for engineering products or creating maquettes for special effect purposes. Someday, solid printers will become cheap enough for the average joe to own one. I can’t wait!

Solid, like a 3D print job.
“Uncanny Valley”
This panel was absolutely fascinating to me. It explored the theory of the “uncanny valley” and recent research into its existence. The “uncanny valley” refers to a robotic, synthetic, or computer-generated human that is close to convincing, but nevertheless appears creepy and unlikeable. The theory goes that the more human-like the artificial person is, the more the real person is empathetic towards it - that is, until the difference is very subtle and the real person feels put off by the artificial person because it is “just not right.” The “uncanny valley” can be witnessed in recent human-like robotics and 3D where the characters suffer from “dead” faces (”Final Fantasy,” the film, or “The Polar Express”). Recent studies have indicated that people are the most disturbed when they cannot tell if a human-like thing is actually a real human acting strangely, or some artificial construct. Humans are very sensitive to variations in human movement and expression. In fact, we’re all hard-wired o recognize subtle differences in symmetry and scale in the human body. The “uncanny valley” will undoutably be overcome, however. Recent 3D characters are becoming amazingly good, such as the resurrected Orville Redenbacher in a commercial directed by David Fincher.
Psyop
Ran it an old 3D pal, Jeffrey Dates, and his wife Kim. Jeff started in 3D at ReelFx in Dallas, moved to Janimation, and is about to join Pysop in New York to create a new 3D animation department. Psyop was responsible for “Happiness Factory,” which played in the Electronic Theater. It’s an awesome plug for Coke.
The Electronic Theater
The Theater is getting better each year. Fortunately, or unfortunately, there is very little scientific visualization. It’s now mostly composed of short films and visual effects reels. A few pieces, such as “Ark,” “The Recent Future Helper: ROBOT Z,” and “En Tus Brazos,” were rather tedious (many will disagree with me). The best of the bunch was “Raymond,” which featured clones of a lazy man being driven around a room by remote control. Hard to describe, but hilarious. Of course, the crowd loved “No Time For Nuts” by Blue Sky, “A Gentleman’s Duel” by Blur, and “LIFTED” by Pixar.

Theater for the mind - and the belly laugh.
Wiley & Sons Author Dinner
Authors, editors, and marketing folk gathered at a secret waterfront location. (Wiley publishes all the Sybex titles, two of which I recently wrote.) The conversation drifted from L.A. film locations, to the Transformers, to Linux, to scientific visualization, to bad reality TV shows. Much fun.

You see - Maya, Max, and Blender folk can sit at the same table!
Adobe Maxon Party
More milling about the Marriott. I almost attended the incorrect event when I joined a line composed wholly of young Asians. Luckily, I spotted the error in time and was still able to claim my Maxon drink ticket.

Oooh - I think I’ll sit for this party…
My feet are killing me…